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Direxion Appoints Laura Morrison as Chief Revenue Officer

June 15, 2022
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NEW YORK, June 15, 2022 — Direxion, a leading provider of leveraged, inverse, and thematic ETFs, today announced it has appointed Laura Morrison to the newly created position of Chief Revenue Officer. In her new role, Morrison will oversee the sales, marketing, and product teams.

An accomplished exchange veteran, Morrison most recently served as Senior Vice President, Global Head of Listings at Cboe and in a number of leadership roles at the New York Stock Exchange. Morrison began her career working on the Floor of the NYSE for a specialist firm.

“Laura’s history of delivering innovative ideas and valuable insights in the capital markets are unrivaled and Direxion is delighted to welcome her to the team,” said Direxion CEO Daniel O’Neill. “Laura will help us continue to envision, market, and launch financial products our customers have come to expect from Direxion.”

Morrison is well known and respected in the global ETF industry: She currently serves as a member of the U.S. Board for Women in ETFs, and is on the Nominating/Governance Committee. She is also a member of the ICI ETF Advisory Committee and the S&P DJ Indices U.S. Equities Advisory Panel and has participated in the World 50 Executive Leader program.

“Direxion is known for innovation in ETFs—especially thematic, and leveraged, and inverse products,” said Morrison. “I’m thrilled to work with Daniel O’Neill and the exceptional team he’s assembled to continue to innovate and expand Direxion’s diverse offering of trading and investment opportunities that investors have come to expect from us.”

Morrison will be based out of Direxion’s New York City office.

About Direxion:

Direxion equips investors who are driven by conviction with ETF solutions built for purpose and fine-tuned for precision. These solutions are available for a broad spectrum of investors, whether executing short-term tactical trades, or investing in thematic strategies. Direxion’s reputation is founded on developing products that precisely express market perspectives and allow investors to manage their risk exposure. Founded in 1997, the company has approximately $28.6 billion in assets under management as of March 31, 2022. For more information, please visit


There is no guarantee that the Funds will achieve their investment objectives.

For more information on all Direxion Shares daily leveraged ETFs, go to, or call us at 866.301.9214.

Leveraged ETFs are not suitable for all investors and should be utilized only by investors who understand the risks associated with seeking daily leveraged and inverse investment results, and intend to actively monitor and manage their investments. Due to the daily nature of the leveraged and inverse investment strategies employed, there is no guarantee of long-term inverse returns. Past performance is not indicative of future results.

An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. To obtain a Fund’s prospectus and summary prospectus call 866-716-0735 or visit our website at A Fund’s prospectus and summary prospectus should be read carefully before investing.

Direxion Shares Risks - An investment in the ETFs involves risk, including the possible loss of principal. The ETFs are non-diversified and include risks associated with concentration that results from an ETF’s investments in a particular industry or sector which can increase volatility. The use of derivatives such as futures contracts and swaps are subject to market risks that may cause their price to fluctuate over time. The ETFs do not attempt to, and should not be expected to, provide returns which are a multiple of the return of their respective index for periods other than a single day. For other risks including leverage, correlation, daily compounding, market volatility and risks specific to an industry or sector, please read the prospectus.

Distributor: Foreside Fund Services, LLC.