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Strategic Weight ETFs


The Direxion Connected Consumer ETF seeks investment results, before fees and expenses, that track the Solactive Connected Consumer Index. There is no guarantee that the fund will achieve its stated investment objective.

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The Direxion Connected Consumer ETF offers exposure to companies across four technology pillars, allowing investors to capture those companies that stand to benefit from consumers connecting to products and services in new ways, especially virtual ones. The four pillars include Home Entertainment, Online Education, Remote Health and Well-Being, and Virtual and Digital Social Interaction. Companies are selected for inclusion in the index by ARTIS, a proprietary natural language processing algorithm, which uses key words to evaluate large volumes of publicly available information, such as annual reports, business descriptions and financial news.

  • Uses advanced techniques to identify the 40 stocks accelerating worldwide shifts from offline to online activities
  • Gain access to four pillars, across established and emerging technologies, that power the ability of consumers to connect virtually
  • May be considered a satellite holding to complement other broader positions within a portfolio

Documents & Downloads

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Target Index

The Solactive Connected Consumer Index (SOLCONN) is comprised of U.S. listed securities and American Depository Receipts (“ADRs”) of companies that provide products and services in at least one of the following business segments that facilitate consumers’ ability to connect: home entertainment, online education, remote health and well-being, and virtual and digital social interaction (“Connected Industries”). The Index consists of 40 companies, namely, the top 10 ranked companies in each of the four Connected Industries. The Index is equal weighted at each semi-annual reconstitution and rebalance date. One cannot directly invest in an index.

Index Holdings & Sector Weightings

Top Ten Holdings %

Snap Inc 4.75
8×8 4.48
Biotelemetry 4.10
Peloton Interactive 3.72
John Wiley Sons – Cl A 3.23
1life Healthcare 3.22
Mednax 2.93
Twilio – Cl A 2.86
Twitter 2.77
PTC Inc 2.74

Sector Weightings %

Communication Services 38.14
Information Technology 22.68
Consumer Discretionary 21.87
Health Care 14.97
Financials 2.33

Country Weightings %

United States 83.34
China 16.66

Source: Bloomberg. Index and Sector weightings are net and as of 12/31/2020 and subject to change.


5-Year Compound Annual Growth Rate (CAGR)

Annual revenues in all categories below are expected to compound at strong rates through 2025.

[1] (2020): “Global eSports Market“
[2] Kenneth Research (2018): “Global Online Education Market 2017-2023 Industry Research Report”
[3] Statista (2020): “Social Media Usage”
[4] Frost & Sullivan (2020): “Telehealth – A Technology-Based Weapon in the War Against Coronavirus, 2020”

Projected increases to the market size of online and virtual services are not guaranteed and may not translate to favorable fund performance. Forecasted growth should not be relied upon when making investment decisions.

Pricing & Performance

NAV and Market Price information as of Invalid date. Line chart shows pricing trend over the last 30 days. The Primary Listing Exchange is the NYSE Arca, Inc.