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About Us

Direxion specializes in providing decisive investors with solutions that deliver the flexibility to position portfolios opportunistically.

Since 1997, Direxion has been offering non-traditional investments to accommodate various market cycles.

For financial advisors, individual investors, institutions, and active traders, Direxion specializes in providing solutions that deliver:

  • A means toward seeking broader diversification, dampened volatility and income or excess returns
  • Efficient access to non-correlated asset classes and strategies
  • Flexibility to position portfolios opportunistically for near- and long-term market trends
  • Liquid, cost effective access to sophisticated strategies

Our role is to complement your core investment strategies, not to replace them. Our funds allow you to seek opportunities in all market conditions offering fresh solutions to challenge old standards.

At Direxion, we are focused on your success. We continuously strive to provide you with the innovative products, consistent performance, and on-the-ground support to help you to take advantage of opportunities, execute your strategies, deliver for your clients, and grow your business— regardless of market conditions.

Direxion builds products for investors who want more than the status quo. Our index-based products deliver directional options, magnified exposure, and long-term, rules-based strategies.

Founded in 1997

Almost 30 years of asset management experience.

$50.6 billion AUM

As of June 30, 2025.

Top 20

Global ETF firms, based on AUM.

4 Offices

In the U.S. and Asia

A Broad Array of Non-Traditional ETFs and Mutual Funds

Daily Leveraged & Inverse ETFs

Our Leveraged and Inverse ETFs provide opportunities for traders to:

  • Magnify short term perspectives with daily 3X and 2X leverage
  • Utilize bull and bear funds for both sides of the trade
  • Trade through rapidly changing markets
View Leveraged & Inverse ETFs
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Non-Leveraged ETFs

Our Non-Leveraged ETFs help buy-and-hold investors achieve long-term outperformance when compared to passive indexes, while seeking more specific objectives such as:

  • Higher income
  • Enhanced diversification
  • Reduced volatility
  • Excess returns, and more
View Non-Leveraged ETFs
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Shaping the Future of Trading & Investing


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Provides market related news and insights geared toward active traders to help them target potential trading opportunities in Leveraged and Inverse ETFs.
Highlights the top 10 Direxion Leverage & Inverse ETFs in a video that is updated every 10 trading days.
Operational Updates
Provides updates on all Direxion ETF events, including product launches, corporate actions, and distributions.

An investor should carefully consider a Fund’s investment objective, risks, charges, and expenses before investing. A Fund’s prospectus and summary prospectus contain this and other information about the Direxion Shares. Click here to obtain a Fund’s prospectus and summary prospectus or call 866-476-7523. A Fund’s prospectus and summary prospectus should be read carefully before investing.

Leveraged and Inverse ETFs pursue daily leveraged investment objectives which means they are riskier than alternatives which do not use leverage. They seek daily goals and should not be expected to track the underlying index over periods longer than one day. They are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk and who actively manage their investments.

Direxion Funds Risks — An investment in the Funds involves risk, including the possible loss of principal. The Funds are non-diversified and include risks associated with concentration risk which results from the Funds’ investments in a particular industry or sector and can increase volatility over time. Active and frequent trading associated with a regular rebalance of a fund can cause the price to fluctuate, therefore impacting its performance compared to other investment vehicles. For other risks including correlation, compounding, market volatility and risks specific to an industry or sector, please read the prospectus.

Direxion Shares ETF Risks — An investment in the ETFs involves risk, including the possible loss of principal. The ETFs are non-diversified and include risks associated with concentration that results from an ETF’s investments in a particular industry, sector or company, which can increase volatility. The leveraged and inverse ETFs utilize derivatives, such as futures contracts and swaps which are subject to market risks that may cause their price to fluctuate both intra-day and over time. The leveraged and inverse ETFs do not attempt to, and should not be expected to, provide returns which are a multiple of (or inverse of) the return of their respective index or underlying security for periods other than a single day. The leveraged and leveraged inverse ETFs may also be subject to leverage, correlation, daily compounding, market volatility and risks specific to an industry, sector or company. The ETFs are subject to certain risks, including imperfect index correlation and secondary market price variance, which may decrease performance. The ETFs may invest in a relatively small number of issuers and, as a result, be subject to greater risk of loss with respect to their portfolio securities than that of a fully diversified portfolio of securities.  Due to the non-diversified nature of the ETFs, they may experience greater fluctuation in their net asset value as compared to other, more diversified investments. The non-leveraged ETFs may be appropriate for investors with a long-term investment time horizon, who primarily seek capital growth, and who are able to tolerate periods of prolonged price declines. Please read each ETF’s prospectus for a more complete description of the investment risks. There is no guarantee that an ETF will achieve its investment objective.

Hong Kong Investors — This website and the investment products referenced herein (“Website”) are directed to persons who are “Professional Investors” within the meaning of the Hong Kong Securities and Futures Ordinance (Cap. 571) (“Ordinance”). This Website is not directed to the general public in Hong Kong. You agree that your use of this Website is subject to you reviewing and acknowledging the terms of this disclaimer and the website’s terms of use. Information herein is not intended for Professional Investors in any jurisdiction in which distribution or purchase is not authorized. This Website does not provide investment advice or recommendations, nor is it an offer or solicitation of any kind to buy or sell any investment products. Direxion Asia Limited (“DAL”) is licensed with and regulated by the Securities Futures Commission of Hong Kong (“SFC”) (CE Number: BAZ386) to provide services to Professional Investors. DAL does not maintain nor is it responsible for the contents of this Website, which has not been approved by the SFC. DAL is an affiliate of other companies within the Direxion Group companies which may manage the products and provide the services described herein, which are not directed to the general public in Hong Kong. Companies within the Direxion Group which do not carry out regulated activities in Hong Kong are not subject to the provisions of the Ordinance. ALPS Distributors, Inc. is the distributor for the Direxion Shares in the United States only.

Distributor: ALPS Distributors, Inc.